How long until SEO brings more bookings?

Google Business Profile optimisation and technical fixes can show results in 2-4 weeks. Rankings for competitive terms like "restaurant Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's bringing diners.

Should I target "restaurant Aberdeen" or cuisine-specific terms?

Both matter, but cuisine-specific terms often convert better. Ranking for "Italian restaurant Aberdeen", "vegan restaurant Aberdeen", or "best restaurant Aberdeen" brings diners who know what they want. We target a mix: broad terms for visibility, specific cuisines for conversions.

Do I need to put my menu online?

Yes. Diners want to see your menu before booking. Having your menu on your website and linked from your Google Business Profile helps with SEO and conversions. We ensure your menu is searchable and mobile-friendly.

Photos are crucial for restaurants. Food photos, interior shots, and ambience images help diners decide and improve your Google Business Profile. We help you optimise photos for both SEO and conversion.

How much should I invest in SEO?

For a small restaurant, expect £300-600/month for local SEO. Larger restaurants or competitive areas might need £600-1200/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your restaurant.

Restaurant SEO Aberdeen | Rank Higher on Google

Why Restaurants in Aberdeen Need SEO

Restaurants compete for diners. When people want to eat out, they search Google. If you're not visible for "restaurant Aberdeen" or "Italian restaurant near me", you're missing bookings from people ready to dine.

Rank for searches like "restaurant Aberdeen", "Italian restaurant Aberdeen", and "restaurant near me"
Show up in Google Maps and local pack when diners search "restaurant near me"
More table bookings—people searching are ready to make reservations

SEO Challenges for Aberdeen Restaurants

Restaurants face unique SEO challenges. Many rely on word-of-mouth or social media, but SEO brings steady, high-quality diner enquiries. Common issues: your website doesn't rank for "restaurant Aberdeen"; competitors dominate Google Maps; you're not visible for cuisine-specific searches; or your Google Business Profile isn't optimised. We fix these so you capture the searches that turn into bookings.

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What We Do for Restaurants in Aberdeen

We focus on the SEO work that gets restaurants more bookings. Here's what that means for your business.

Local SEO & Google Maps

Optimise your Google Business Profile so you show up in Maps and local pack for "restaurant near me" searches. We handle citations, reviews, photos, and location-specific content so diners find you when they want to eat out.

Cuisine & Menu Keywords

Target the searches Aberdeen diners use: "restaurant Aberdeen", "Italian restaurant Aberdeen", "restaurant near me", "best restaurant Aberdeen", "dinner Aberdeen", and more. We create content that matches what people search for.

Visual Content & Reviews

Restaurants need visual appeal. We optimise menu pages, create location-specific content, and help you showcase reviews and photos so you rank for informational searches and build trust that converts to bookings.

Every recommendation ties back to getting you more table bookings in Aberdeen. No vague metrics—we focus on visibility for searches that convert.

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Keywords We Target for Aberdeen Restaurants

We help you rank for searches like: "restaurant Aberdeen", "restaurant near me", "Italian restaurant Aberdeen", "best restaurant Aberdeen", "dinner Aberdeen", "lunch Aberdeen", "restaurant West End", "restaurant South Side", and location-specific searches across Aberdeen areas. These are the searches that turn into bookings.

How We Help Aberdeen Restaurants Get Found

We take a visual, local-first approach: audit your current visibility, optimise for local search, create mouth-watering content, and track what brings bookings.

1. Review Your Current Setup We check your Google Business Profile, website, menu pages, and current rankings. We identify what's working and what's missing—like incomplete menu information, poor photos, or missing location pages.

2. Optimise for Local Discovery We fix your Google Business Profile with accurate hours, menu links, photos of your food, and customer reviews. We ensure your website loads fast on mobile and has proper local citations. These improvements often show results quickly.

3. Create Cuisine-Focused Content We build pages targeting searches like "Italian restaurant Aberdeen", "best restaurant Aberdeen", "dinner Aberdeen". We also create helpful content—menu highlights, dietary options, event information—that helps diners decide and ranks for informational searches.

4. Track and Improve We monitor your rankings, Google Maps visibility, and table bookings. Monthly reports show what's working, and we adjust strategy based on what brings you more diners. SEO is ongoing—we keep optimising as your restaurant evolves.

Common SEO Mistakes Aberdeen Restaurants Make

After working with restaurants across Aberdeen, we see consistent issues. Here's what's costing you bookings:

Poor Google Business Profile: Outdated hours, no menu link, bad photos, missing cuisine type. When someone searches "Italian restaurant near me" and your profile looks incomplete, they choose a competitor.
No menu online: Diners want to see your menu before booking. If it's not easily accessible or searchable, they move on. We ensure your menu is on your site and linked from your Google Business Profile.
Missing cuisine-specific pages: You have one page for "restaurant" but nothing for "Italian restaurant Aberdeen" or "vegan restaurant Aberdeen". Diners search by cuisine—you need pages that match.
Slow mobile site: Most restaurant searches happen on phones. If your site takes 5+ seconds to load or booking is difficult on mobile, diners bounce. Google penalises slow sites.
Not targeting meal-time searches: You rank for "restaurant Aberdeen" but not "dinner Aberdeen" or "lunch Aberdeen". Meal-time searches convert well—you're missing diners planning their next meal.

These fixes are straightforward but require consistent attention. We handle them so you can focus on serving great food.

Frequently Asked Questions

How long until SEO brings more bookings?: Google Business Profile optimisation and technical fixes can show results in 2-4 weeks. Rankings for competitive terms like "restaurant Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's bringing diners.
Should I target "restaurant Aberdeen" or cuisine-specific terms?: Both matter, but cuisine-specific terms often convert better. Ranking for "Italian restaurant Aberdeen", "vegan restaurant Aberdeen", or "best restaurant Aberdeen" brings diners who know what they want. We target a mix: broad terms for visibility, specific cuisines for conversions.
Do I need to put my menu online?: Yes. Diners want to see your menu before booking. Having your menu on your website and linked from your Google Business Profile helps with SEO and conversions. We ensure your menu is searchable and mobile-friendly.
What about photos?: Photos are crucial for restaurants. Food photos, interior shots, and ambience images help diners decide and improve your Google Business Profile. We help you optimise photos for both SEO and conversion.
How much should I invest in SEO?: For a small restaurant, expect £300-600/month for local SEO. Larger restaurants or competitive areas might need £600-1200/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your restaurant.

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