How long does SEO take for accounting firms?

Technical fixes and Google Business Profile optimisation can show results in 2-4 weeks. Rankings for competitive terms like "accountant Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's working.

Should I focus on "accountant Aberdeen" or more specific terms?

Both matter, but specific terms often convert better. Ranking for "tax advisor Aberdeen", "year-end accounts Aberdeen", or "VAT returns Aberdeen" brings clients who know what they need. We target a mix: broad terms for visibility, specific terms for conversions.

Do I need a blog for SEO?

Not necessarily, but helpful content builds authority. Tax guides, accounting tips, and regulatory updates show expertise and rank for informational searches. These visitors may become clients later. We can help you create content that demonstrates expertise without overwhelming your schedule.

What if I only serve certain industries or business sizes?

That's perfect for SEO. We create pages targeting "accountant for [industry]" or "accountant for small businesses Aberdeen". This helps you rank for searches from your ideal clients and filters out enquiries from businesses that aren't a good fit.

How much should I budget for SEO?

For a small accounting practice, expect £300-600/month for local SEO. Larger firms or more competitive markets might need £600-1200/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your practice.

Accountant SEO Aberdeen | Rank Higher on Google

Why Accountants in Aberdeen Need SEO

Accounting is competitive. When businesses need tax advice, bookkeeping, or year-end accounts, they search Google. If you're not visible for "accountant Aberdeen" or "tax advisor Aberdeen", you're missing clients who are ready to engage.

Rank for searches like "accountant Aberdeen", "tax advisor Aberdeen", and "bookkeeper near me"
Show up in Google Maps and local pack when businesses search "accountant near me"
More qualified enquiries—people searching are further along than referrals

SEO Challenges for Aberdeen Accountants

Accounting firms face unique SEO challenges. Many rely on referrals or networking, but SEO brings steady, high-quality leads year-round. Common issues: your website doesn't rank for "accountant Aberdeen"; competitors dominate search results; you're not visible for tax season searches; or your Google Business Profile isn't optimised. We fix these so you capture the searches that turn into clients.

Get your free SEO review

What We Do for Accountants in Aberdeen

We focus on the SEO work that gets accounting firms more enquiries. Here's what that means for your practice.

Local SEO & Google Maps

Optimise your Google Business Profile so you show up in Maps and local pack for "accountant near me" searches. We handle citations, reviews, and location-specific content so businesses find you when they need accounting services.

Accounting-Specific Keywords

Target the searches Aberdeen businesses use: "accountant Aberdeen", "tax advisor Aberdeen", "bookkeeper Aberdeen", "year-end accounts Aberdeen", "VAT returns Aberdeen", and more. We create content that matches what people search for.

Trust & Authority Building

Accounting requires trust. We create content that demonstrates expertise—tax guides, accounting tips, regulatory updates—so you rank for informational searches and build authority that converts to enquiries.

Every recommendation ties back to getting you more enquiries from Aberdeen businesses. No vague metrics—we focus on visibility for searches that convert.

Get your free SEO review

Keywords We Target for Aberdeen Accountants

We help you rank for searches like: "accountant Aberdeen", "tax advisor Aberdeen", "bookkeeper Aberdeen", "accountant near me", "year-end accounts Aberdeen", "VAT returns Aberdeen", "self assessment accountant Aberdeen", "accountant West End", "accountant South Side", and location-specific searches across Aberdeen areas. These are the searches that turn into clients.

How We Help Aberdeen Accountants Get Found

Our approach is systematic: we audit your current visibility, fix what's broken, create content that ranks, and measure what matters.

1. Assess Your Current Position We review your Google Business Profile, website, and current rankings. We check what keywords you're already ranking for, what competitors are doing, and where the gaps are. This gives us a clear picture of where you stand.

2. Optimise Your Foundation We fix your Google Business Profile with correct information, service areas, and professional photos. We ensure your website loads fast, works on mobile, and has proper local citations. These improvements often show results quickly.

3. Build Authority Content We create pages targeting searches like "accountant Aberdeen", "tax advisor Aberdeen", "year-end accounts Aberdeen". We also create helpful content—tax guides, accounting tips, regulatory updates—that builds trust and ranks for informational searches.

4. Track and Refine We monitor your rankings, Google Maps visibility, and enquiries. Monthly reports show what's working, and we adjust strategy based on what brings you more clients. SEO is ongoing—we keep optimising as your business and the market evolve.

Common SEO Mistakes Aberdeen Accountants Make

After working with accounting firms across Aberdeen, we see consistent patterns. Here's what's holding you back:

Generic website copy: Your homepage says "professional accounting services" but doesn't mention "tax advisor Aberdeen" or "year-end accounts". You're invisible for the searches clients actually use.
Missing Google Business Profile: You have a website but no optimised Google Business Profile. When someone searches "accountant near me", you don't show up in Maps or local pack results.
No service-specific pages: You have one page for "accounting services" but nothing for "VAT returns Aberdeen" or "self assessment accountant Aberdeen". You're missing searches that convert.
Outdated content: Your blog hasn't been updated in 2 years, or you're writing about generic topics instead of Aberdeen-specific accounting issues. Google favours fresh, relevant content.
No trust signals: Missing testimonials, case studies, or professional credentials on your site. Accounting requires trust—your website needs to demonstrate expertise and results.

These fixes aren't complicated, but they require systematic attention. We handle them so you can focus on serving clients.

Frequently Asked Questions

How long does SEO take for accounting firms?: Technical fixes and Google Business Profile optimisation can show results in 2-4 weeks. Rankings for competitive terms like "accountant Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's working.
Should I focus on "accountant Aberdeen" or more specific terms?: Both matter, but specific terms often convert better. Ranking for "tax advisor Aberdeen", "year-end accounts Aberdeen", or "VAT returns Aberdeen" brings clients who know what they need. We target a mix: broad terms for visibility, specific terms for conversions.
Do I need a blog for SEO?: Not necessarily, but helpful content builds authority. Tax guides, accounting tips, and regulatory updates show expertise and rank for informational searches. These visitors may become clients later. We can help you create content that demonstrates expertise without overwhelming your schedule.
What if I only serve certain industries or business sizes?: That's perfect for SEO. We create pages targeting "accountant for [industry]" or "accountant for small businesses Aberdeen". This helps you rank for searches from your ideal clients and filters out enquiries from businesses that aren't a good fit.
How much should I budget for SEO?: For a small accounting practice, expect £300-600/month for local SEO. Larger firms or more competitive markets might need £600-1200/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your practice.

Ready to Get More Accounting Clients?

Book a free SEO review. We'll look at your site and tell you the biggest opportunities—no obligation.

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