Why Plumbers in Aberdeen Need SEO
When someone's boiler breaks at 2am or their drain blocks on a Sunday, they don't ask friends—they search Google. If you're not on page one for "plumber Aberdeen" or "emergency plumber near me", you're invisible when people need you most.
- Rank for urgent searches like "emergency plumber Aberdeen" and "24 hour plumber near me"
- Show up in Google Maps and local pack when customers search "plumber near me"
- More qualified calls—people searching are ready to book, not just browsing
Why Aberdeen Plumbers Struggle with SEO
Most plumbers get calls from word-of-mouth or expensive Google Ads. But when someone searches "emergency plumber Aberdeen" at 2am, they're not asking friends—they're searching Google. If you're not on page one, you're invisible.
Common problems we see: your website doesn't show up for "plumber Aberdeen"; competitors fill the Google Maps results; you miss urgent searches like "24 hour plumber near me"; or your Google Business Profile has wrong hours, missing photos, or no reviews. These issues cost you calls every day.
We fix these so when someone needs a plumber in Aberdeen, you're the one they call.
What We Do for Plumbers in Aberdeen
We focus on the SEO work that gets plumbers more calls. Here's what that means for your business.
Google Business Profile for Plumbers
We optimise your Google Business Profile so you show up in Maps when someone searches "plumber near me". This means: correct business hours (including 24/7 if you offer it), photos of your work, service areas listed, and reviews that highlight emergency response. When someone's boiler breaks at midnight, they see you first.
Plumbing Keywords That Bring Calls
We target the exact searches Aberdeen customers use: "emergency plumber Aberdeen", "boiler repair Aberdeen", "blocked drain Aberdeen", "gas safe plumber Aberdeen", "plumber West End", "24 hour plumber near me". We create pages and content that match these searches so when someone needs help, they find you.
Mobile-First for Urgent Calls
Most plumbing searches happen on phones. If your site takes 5 seconds to load, customers move on. We make sure your site loads in under 2 seconds on mobile, works perfectly on small screens, and has a click-to-call button. Google pushes slow sites down—we keep you fast.
We don't measure success in vague "traffic growth". We measure it in calls. Every change we make—from fixing your Google Business Profile to targeting "emergency plumber Aberdeen"—ties back to getting you more plumbing jobs in Aberdeen.
The Searches That Bring You Calls
We help Aberdeen plumbers rank for the searches that convert. Here's what we target:
- Emergency searches: "emergency plumber Aberdeen", "24 hour plumber near me", "urgent plumber Aberdeen"
- Service-specific: "boiler repair Aberdeen", "blocked drain Aberdeen", "gas safe plumber Aberdeen", "leak repair Aberdeen"
- Location-based: "plumber West End", "plumber South Side", "plumber City Centre", "plumber East End"
- General searches: "plumber Aberdeen", "plumber near me", "best plumber Aberdeen"
These aren't just keywords—they're searches from people who need a plumber right now. We make sure you're the one they find.
How We Help Aberdeen Plumbers Get Found
Our process is straightforward: we fix what's broken, optimise what matters, and measure what counts.
This isn't a one-time fix. SEO is ongoing—we keep optimising as Google changes, competitors adapt, and your business grows.
Common SEO Mistakes Aberdeen Plumbers Make
We've worked with dozens of Aberdeen plumbers, and we see the same mistakes repeatedly. Here's what's costing you calls:
- Outdated Google Business Profile: Wrong hours, missing photos, no service areas listed. When someone searches "plumber near me" at 8pm and your profile says you close at 5pm, they call someone else.
- Slow mobile site: Most plumbing searches happen on phones. If your site takes 5+ seconds to load, customers bounce before they even see your number. Google penalises slow sites.
- Missing location pages: You have one page for "plumber Aberdeen" but nothing for "plumber West End" or "plumber South Side". You're missing area-specific searches that competitors capture.
- No emergency keywords: You rank for "plumber Aberdeen" but not "emergency plumber Aberdeen" or "24 hour plumber near me". These urgent searches convert at 3x the rate of general searches.
- Ignoring reviews: You have 4.8 stars but only 3 reviews. Competitors with 20+ reviews dominate Google Maps. We help you get more reviews and respond to them properly.
These aren't complicated fixes—they're systematic improvements that add up. We fix them so you stop losing calls to competitors.
Frequently Asked Questions
- How long until I see results from SEO?
- Quick wins—like fixing your Google Business Profile or website speed—can show results in 2-4 weeks. Rankings for competitive keywords like "plumber Aberdeen" usually take 3-6 months. We set realistic expectations and show you progress along the way via Search Console and monthly reports.
- Will SEO work better than Google Ads?
- SEO and Google Ads serve different purposes. Ads get you immediate visibility but stop working when you stop paying. SEO builds long-term visibility that keeps working. Many Aberdeen plumbers use both: ads for immediate calls, SEO for steady growth. We can help you decide what makes sense for your business.
- Do I need to be on page one for "plumber Aberdeen"?
- Page one helps, but it's not everything. Ranking for "emergency plumber Aberdeen", "24 hour plumber near me", or "plumber West End" often brings more qualified calls than the generic term. We target the searches that convert, not just the ones with the highest volume.
- What if I only work in certain Aberdeen areas?
- That's perfect for local SEO. We create location-specific pages for the areas you serve—West End, South Side, City Centre, etc. This helps you rank for "plumber [area]" searches and shows up better in Google Maps for those locations. We focus your SEO on where you actually work.
- How much does SEO cost for a plumber?
- It depends on your site size, competition, and goals. A small plumbing business might need £300-500/month for basic local SEO. Larger operations or more competitive markets might need £500-1000/month. We offer a free SEO review so you can see exactly what needs doing and what it would cost before committing.
Ready to Get More Plumbing Calls?
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