How long does SEO take for law firms?

Technical fixes and Google Business Profile optimisation can show results in 2-4 weeks. Rankings for competitive terms like "lawyer Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's bringing enquiries.

Should I target "lawyer Aberdeen" or specific practice areas?

Both matter, but practice-area terms often convert better. Ranking for "personal injury lawyer Aberdeen", "family lawyer Aberdeen", or "employment lawyer Aberdeen" brings clients who know what they need. We target a mix: broad terms for visibility, specific practice areas for conversions.

Do I need legal guides or blog content?

It helps build authority. Legal guides, case study insights, and regulatory updates show expertise and rank for informational searches. People researching legal issues often become clients. We create content that demonstrates expertise without overwhelming your schedule.

What about solicitor vs lawyer searches?

In Scotland, both terms are used. We optimise for both "lawyer Aberdeen" and "solicitor Aberdeen" to capture all searches. We also target practice-area combinations like "personal injury solicitor Aberdeen" to maximise visibility.

How much should I budget for SEO?

For a small law firm, expect £400-800/month for local SEO. Larger firms or more competitive practice areas might need £800-1500/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your practice.

Lawyer SEO Aberdeen | Rank Higher on Google

Why Lawyers in Aberdeen Need SEO

Legal services are competitive. When people need legal advice, representation, or consultation, they search Google. If you're not visible for "lawyer Aberdeen" or "solicitor Aberdeen", you're missing clients who are ready to engage.

Rank for searches like "lawyer Aberdeen", "solicitor Aberdeen", and "personal injury lawyer near me"
Show up in Google Maps and local pack when clients search "lawyer near me"
More qualified enquiries—people searching are further along than referrals

SEO Challenges for Aberdeen Lawyers

Law firms face unique SEO challenges. Many rely on referrals or networking, but SEO brings steady, high-quality client enquiries. Common issues: your website doesn't rank for "lawyer Aberdeen"; competitors dominate search results; you're not visible for practice-area searches; or your Google Business Profile isn't optimised. We fix these so you capture the searches that turn into clients.

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What We Do for Lawyers in Aberdeen

We focus on the SEO work that gets law firms more enquiries. Here's what that means for your practice.

Local SEO & Google Maps

Optimise your Google Business Profile so you show up in Maps and local pack for "lawyer near me" searches. We handle citations, reviews, and location-specific content so clients find you when they need legal services.

Practice-Area Keywords

Target the searches Aberdeen clients use: "lawyer Aberdeen", "solicitor Aberdeen", "personal injury lawyer Aberdeen", "family lawyer Aberdeen", "employment lawyer Aberdeen", and more. We create content that matches what people search for.

Authority & Trust Building

Legal services require trust. We create content that demonstrates expertise—legal guides, case study insights, regulatory updates—so you rank for informational searches and build authority that converts to enquiries.

Every recommendation ties back to getting you more enquiries from Aberdeen clients. No vague metrics—we focus on visibility for searches that convert.

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Keywords We Target for Aberdeen Lawyers

We help you rank for searches like: "lawyer Aberdeen", "solicitor Aberdeen", "lawyer near me", "personal injury lawyer Aberdeen", "family lawyer Aberdeen", "employment lawyer Aberdeen", "commercial lawyer Aberdeen", "lawyer West End", "lawyer South Side", and location-specific searches across Aberdeen areas. These are the searches that turn into clients.

How We Help Aberdeen Lawyers Get Found

We take a methodical approach: audit your current visibility, optimise your foundation, create authoritative content, and track what brings enquiries.

1. Assess Your Current Position We review your Google Business Profile, website, and current rankings. We check what practice areas you rank for, what competitors are doing, and where opportunities exist. This gives us a clear starting point.

2. Build Your Foundation We optimise your Google Business Profile with accurate information, practice areas, and professional credentials. We ensure your website loads fast, works on mobile, and has proper local citations. These improvements often show results quickly.

3. Create Practice-Area Content We build pages targeting searches like "personal injury lawyer Aberdeen", "family lawyer Aberdeen", "employment lawyer Aberdeen". We also create helpful content—legal guides, case study insights, regulatory updates—that demonstrates expertise and ranks for informational searches.

4. Monitor and Refine We track your rankings, Google Maps visibility, and client enquiries. Monthly reports show what's working, and we adjust strategy based on what brings you more clients. SEO is ongoing—we keep optimising as your practice grows.

Common SEO Mistakes Aberdeen Lawyers Make

After working with law firms across Aberdeen, we see consistent issues. Here's what's costing you clients:

Generic website copy: Your site says "legal services" but doesn't mention "personal injury lawyer Aberdeen" or "family lawyer Aberdeen". Clients search for specific practice areas—you need pages that match.
Missing Google Business Profile: You have a website but no optimised Google Business Profile. When someone searches "lawyer near me", you don't show up in Maps or local pack results.
No practice-area pages: You have one page for "legal services" but nothing for "employment lawyer Aberdeen" or "commercial lawyer Aberdeen". You're missing searches from clients who know what they need.
Lack of authority content: You don't explain legal processes, answer common questions, or share case insights. Google favours helpful content, and clients trust lawyers who educate them.
No trust signals: Missing testimonials, case studies, or professional credentials prominently displayed. Legal services require trust—your website needs to demonstrate expertise and results.

These fixes require systematic attention but aren't complicated. We handle them so you can focus on serving clients.

Frequently Asked Questions

How long does SEO take for law firms?: Technical fixes and Google Business Profile optimisation can show results in 2-4 weeks. Rankings for competitive terms like "lawyer Aberdeen" typically take 3-6 months. We provide monthly reports so you can see progress and understand what's bringing enquiries.
Should I target "lawyer Aberdeen" or specific practice areas?: Both matter, but practice-area terms often convert better. Ranking for "personal injury lawyer Aberdeen", "family lawyer Aberdeen", or "employment lawyer Aberdeen" brings clients who know what they need. We target a mix: broad terms for visibility, specific practice areas for conversions.
Do I need legal guides or blog content?: It helps build authority. Legal guides, case study insights, and regulatory updates show expertise and rank for informational searches. People researching legal issues often become clients. We create content that demonstrates expertise without overwhelming your schedule.
What about solicitor vs lawyer searches?: In Scotland, both terms are used. We optimise for both "lawyer Aberdeen" and "solicitor Aberdeen" to capture all searches. We also target practice-area combinations like "personal injury solicitor Aberdeen" to maximise visibility.
How much should I budget for SEO?: For a small law firm, expect £400-800/month for local SEO. Larger firms or more competitive practice areas might need £800-1500/month. Our free SEO review shows exactly what needs doing and what it would cost, so you can decide if it makes sense for your practice.

Ready to Get More Legal Clients?

Book a free SEO review. We'll look at your site and tell you the biggest opportunities—no obligation.

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