Why Aberdeen Businesses Need SEO That Brings Enquiries
When someone in Aberdeen Googles what you do, they’re usually comparing two or three options and ready to take action. If you’re not in that shortlist — on the map pack or first-page results — those leads go to competitors instead.
- Visibility for the right local searches (e.g. “plumber Aberdeen”, “electrician Dyce”, “accountant Westhill”)
- A steadier pipeline of high-intent enquiries instead of hoping referrals or social posts land each month
- An asset you own: once your rankings improve, they keep working even when you’re not running ads
SEO for Aberdeen & Aberdeenshire Businesses
Typical clients include trades and home services, professional services, hospitality, and B2B suppliers into the energy and construction sectors. Local SEO for Aberdeen means aligning your website, Google Business Profile, and key pages with how people actually search across the city and the wider shire.
What Our SEO Services in Aberdeen Include
We focus on a few core levers that consistently move the needle for local businesses in and around Aberdeen.
Technical SEO
Site speed, mobile experience, and crawlability so Google can find and rank your pages. Slow, clunky sites get pushed down; we fix the foundations so everything else you do with SEO can actually work.
Content & keywords
Pages and copy that match what your customers type into Google. We research the searches that matter in your industry and locations, then create or refine content so you can show up for those terms.
Local SEO
Google Business Profile optimisation, local citations (directories, maps), and location-focused content so you show up for “near me” and Aberdeen-based searches. For many local businesses, this is where the quickest wins are.
We don't do vague "traffic growth" without a plan. Every recommendation ties back to visibility for searches that can turn into customers.
SEO Services by Industry
Different sectors need different SEO strategies. See how we approach SEO for specific industries in Aberdeen:
When It's Time to Take SEO Seriously
Most Aberdeen businesses only start thinking about SEO when something feels off: competitors keep appearing above you, enquiries from the website have tailed off, or you’re relying too heavily on word of mouth. If you’re not on the first page for your main service plus “Aberdeen”, your site is slow or dated, your Google Business Profile is half-finished, or you simply don’t know where to start, it’s worth getting a review. We’ll give you a clear picture of what’s working, what isn’t, and what to prioritise next.
SEO for Aberdeen City & Aberdeenshire
We work with businesses across Aberdeen city centre, the West End and Rosemount, and key areas like Dyce, Bridge of Don, Altens and Tullos industrial estates — as well as those serving the wider Aberdeenshire area from places like Westhill, Stonehaven and Inverurie. Local SEO here means being visible for the exact searches your customers use: your service plus Aberdeen, “near me”, or a specific area. We make sure your website, listings and content are all set up to capture that demand.
What We Look At in Your Free SEO Review
When you request a free SEO review, we look at whether Google can reliably find and index your site, how it performs on speed and mobile, how you’re set up for local search (Google Business Profile, citations, and location content), which keywords you already show up for, where the biggest gaps are, and what your main competitors in Aberdeen are doing differently. You’ll get a short summary of the key opportunities, recommended next steps, and a rough idea of scope and cost so you can decide whether to move forward.
How It Works
Frequently Asked Questions
- What does an SEO agency in Aberdeen actually do?
- We improve how your website is found on Google: technical fixes so your site loads fast and is easy for Google to crawl, content and keywords that match what your customers search for, and local SEO so you show up for "near me" and Aberdeen-based searches. The goal is more relevant visitors and more enquiries.
- How long until we see results from SEO?
- SEO usually takes a few months to show clear movement in rankings and traffic. We'll set realistic expectations and show you progress (e.g. via Search Console) so you can see what's changing. Quick wins (e.g. technical fixes, local listings) can sometimes show impact sooner.
- How much does SEO cost for an Aberdeen business?
- It depends on the size of your site, how competitive your space is in Aberdeen and Aberdeenshire, and how quickly you want to move. We start with a free SEO review so you can see the main opportunities and get a clear idea of what we’d recommend — and what that might cost — before you commit to anything.
- Do you only work with businesses in Aberdeen?
- We focus on Aberdeen and the surrounding area. That lets us specialise in local SEO for Aberdeen and the kinds of searches your customers use. If you're based in or targeting Aberdeen, we can help.
Ready to Get Found?
Book a free SEO review. We'll look at your site and tell you the biggest opportunities—no obligation.
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